Brand positioning in marketing can mean many things, depending on who you ask and what industry they’re in, but it all boils down to one thing—building equity in your brand so that it becomes synonymous with the best products or services in your niche.
Branding can be tricky. With so many competitors, the pressure is on to produce a brand that stands out from the pack. One way of achieving this is using a clever name for your business, one that encapsulates your identity or reflects your values. Brand names for sale abound online, but before buying, it’s important to consider how well this name will work with your brand.
Your brand’s name should be a reflection of your company, but that doesn’t mean you have to choose the first name that pops into your head. Just as you want your customers to remember you, you also want your brand name to serve as an easily recognized symbol of your business and its promise to consumers.
Take these three examples of brand names as an example. Aardvark Apparel is a great name if you’re looking to start an e-commerce store selling clothes and accessories, but it might not work so well if you’re looking to sell makeup. The same could be said of Acme Inc., which doesn’t necessarily convey what kind of company Acme is without some additional explanation. Meanwhile, other brand names, such as Cascadia, are strong because they use familiar words like ‘cascade’ and evoke feelings of waterfalls and mountains.
As consumers, we react emotionally to certain words, especially those rooted in memories or previous experiences. At least 95% of consumers’ purchasing decisions are based on emotion. In order to help businesses build their brand properly, it’s important that they
understand what emotional response they want their brand name to evoke. It’s worth taking time and care when choosing a brand name for sale, so you don’t end up spending time and money rebranding later on.
What is Brand Positioning?
Brand positioning is a marketing strategy that defines your brand’s place in consumers’
minds. It answers questions like:
● Who are we?
● What does our company do?
● Who are our competitors?
● What makes us different from them?
The goal of good positioning is that consumers should be able to answer these questions without having to think about them for too long. This way, you can differentiate yourself from competitors without much effort on your part, which should save ample resources, including time and money, in the long run.
Why is brand positioning important?
Brand positioning can be a daunting task, but it’s one that will distinguish your company from the competition. It’s important because it shows potential customers what you’re about and
how you compare to other brands.
You want your brand name to say something about who you are, or at least not make people think of other things when they hear the name. For example, we all know Tide as a laundry detergent, but Tide also makes dish soap and fabric softeners. And even though all three products have the same logo, most people don’t think about Tide when they’re washing dishes or clothes with their soap/softener. But if you’re looking for laundry detergent, then Tide comes to mind first.
In other words, each product has its place registered in our brains; this is an important analogy you should always have at the back of your mind when choosing brand names for sale.
Brands that use brand positioning well:
Mickey Mouse was created by Walt Disney himself and is used on most Disney-branded
products. The mouse became the face of the brand early on and continues to live up to his
Apple’s brand positioning centers around sleek design and superior quality. They use “Think
Different” as their slogan, reflecting their motto “think different. Apple believes its customers
need to think differently about their competitors’ brands.
Brand names for sale are very important in marketing as it sets your business apart from
others in the industry. When branding your business, keep these points in mind:
● Brand position before anything else,
● Always stay true to yourself and
● Never forget who you really are
Branding is a must for any small business. It will give you an identity, differentiate your product from the competition, and create a unique brand name for sale. It should be done strategically so that you can achieve your short-term goals while also positioning yourself for
success in the long run. Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency.
Squadhelp has reviewed more than 1 million names and curated
a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.